We were really excited to announce our investment in Zift Solutions this week. You can read more about it here, here, here and here, but they are a SaaS company and their goal is to be the leader in marketing program syndication.
HP, SAP and Red Hat use Zift to deliver syndicated marketing through their partners to new prospects.
For the partner, Zift provides a complete marketing platform where content is combined with execution tools making it really simple to use. They can log in, review what a company like HP has created for them, personalize it and use it to increase their sales & marketing activities. You can read about other advantages here.
The feedback from customers we spoke with was so strong and I am amazed how capital efficient the company has been with amount of money they raised from angel investors. They have also been effective working with partners in EMEA and APJ.
And most importantly, this is a group of entrepreneurs we have a multi-year relationship with and is one of the most experienced teams in our region. They have a long history of building several successful marketing software companies. I really look forward to working with Ken, Bryan, Scott, Lionel and joining angel investor Joe Velk on the board.
Also, with the new capital, they are hiring some more smart people - including sales and development. If you read this and know of some interesting candidates, let me know -> [email protected].
Congrats on the new investment!
Posted by: GlenCaplan | June 04, 2010 at 03:03 PM