Below the founders of WeddingWire.com, HotPads.com and eMinor share their tips on what they've done to save money as they grow their consumer internet-based business. Thanks to Tim, John and Jed for participating and sharing their experiences with other entrepreneurs.
By Tim Chi, Founder and CEO, WeddingWire.com
Create a virus - leverage the power of viral marketing to gain initial traction within the market, with minimal capital outlay.
Find the All-Stars - Create partnerships with well-known, established companies with good reputations. It will build your brand equity and establish credibility amongst your user base. Consumers' positive perception of the partner will be transferred to your business. Choose your all-stars wisely.
Get on Oprah - Don't wait to get started on your public relations campaign. Keep your PR spending to a minimum by maintaining focus on key markets and specific media outlets. Even a small PR firm can make very big waves.
Be thrifty when it comes to IT - There's no need to shell out big bucks for your initial IT infrastructure. There's plenty of inexpensive (or free) open-source IT products that perform just as well as high-end products. And always be on the lookout for unwanted hardware that other companies no longer need; their trash can be your treasure. Being resourceful when it comes to IT can save substantial dollars early on.
An example: If you are looking for a phone system, check out the Asterisk open-source software. A $400 telephone card, an old Linux box and an $80 IP phone will get you a full blown phone system with digital assistants, extensions, phone routing and all the other bells and whistles!
If you have extra room in your house, use it for the business! Office rent is often expensive and favorable contracts that provide flexibility for growth are often difficult to find. Save a few grand a month and work right out of your living room.
Network, network, network. The easiest way to find information, people and resources are to leverage existing relationships you have already. Instead of paying for information, you might have much of it available to you already through your network. A few well placed emails or phone calls could open doors that would have been very expensive otherwise.
By John Fitzpatrick, Co-Founder, HotPads.com
Do the work yourself that you would normally hire 2 additional people to do. Do not make costly hires and increase the company's burn rate until the company's demands have surpassed the founder's work capacity. It is easier to grow than shrink. Summer interns and a part-time staff completed most of the HotPads' early technology development. Outside of the three founders, HotPads did not hire its first full-time staff for over a year, seven months after launching.
So long as your workforce is small and your operations do not require formal space, work out of your home. Office space is expensive and inflexible. After almost two years of operations and with seven team members, we will run HotPads out of the first floor of a townhouse.
As founders, pay yourself as little as possible. This saves the company precious cash, it saves the founders valuable equity, and it demonstrates the founders' confidence in the future of the business and willingness to sacrifice and take risk. At HotPads, as the founders, we did not pay ourselves for the first year of operations and now only pay ourselves enough to cover the bills.
By Jed Carlson, CMO and Co-Founder, eMinor
Use interns when possible. Reach out to local university message boards or contacts om the job coordination dept or the dept relevant to your business. You can get a lot of labor in exchange for learning on the job. Beware, however, that you will need to spend some extra time managing inexperienced interns.
Great article on Pay for Performance PR. If this becomes a trend, it could save startups a lot of money.
Outsource payroll. This may sound like a crazy way to SAVE money, but there is fierce competition in the payroll space. Spending $50 per payroll to ensure that all rules and regs are being followed may save tons of money and time over the long haul.